Alison Roth began her 14 year online career as a branding, marketing, and website development strategist, consulting for some of the most successful online dating companies including Jdate, Match.com and eHarmony. While working for online dating companies, Alison Roth learned the science behind converting visitors into members and members into subscribers.
Anytime she meets with a prospective client, Alison Roth, ShrinkWrap's founder and leader, asks them to remember became a therapist in the first place and why that is still so important. She tries to get them to overcome both their fear of and distaste for self-promotion. That is because she kno...